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Retail & E-commerce

Acme Bike Co.

From inventory chaos to seamless operations

Note: To protect the privacy and security of our clients, these case studies are fictional companies based on real-world clients with real-world problems that have used Neetrix to power their business growth.

When Growth Becomes a Gear-Grinder

Acme Bike Co., a bustling custom bike company in Manchester, grew fast. What started as a local shop with three staff members in 2018 became a thriving online and in-store brand with 15 employees and over 3,000 customers by 2024. They were selling everything from high-end racing bikes to family cargo bikes, and had built a reputation for expert service and quality builds.

But behind the success? Big problems that nearly stalled their momentum.

The systems that worked when they were small—spreadsheets, whiteboards, and manual inventory updates—completely broke down at scale. The owner found himself working 70-hour weeks just trying to keep things organised. Staff were frustrated, customers were unhappy, and the business was at risk of losing everything they'd worked so hard to build.

Problem Illustration

Here's What Went Wrong:

Inventory Confusion

Customers bought bikes online that were already sold in-store

Service Mayhem

Tracking who bought what—and who was due for a tune-up, repair, or maintenance—was done on whiteboards, spreadsheets, and sticky notes

Lost Sales

Frustrated Customers

Bad reviews and refund requests up 40%

Lost Sales

£25,000+ per month in cancelled orders

Wasted Hours

15 hours/week on manual data entry

The Breaking Point

  • • Google rating dropped from 4.8★ to 3.2★ in just 6 months
  • • Staff turnover at 35% annually due to system frustrations
  • • Owner and manager spending 80% of their time on admin instead of strategy
  • • Missing out on lucrative corporate contracts because they couldn't track fleet maintenance
  • • Customer service team handling 100+ complaint calls per week

Fixing the Flat: What We Set Out to Repair

When Acme Bike Co. came to us, we sat down and outlined exactly what was slowing them down.

Planning flowchart
1

Inventory Out of Sync

  • No connection between their WooCommerce site and in-store stock
  • Staff manually updated availability (and forgot to half the time)
  • Online customers ordered items that weren't in stock—leading to refunds and bad reviews
2

Post-Sale Service Chaos

  • No way to track which customers had maintenance plans, repairs, or warranty coverage
  • Subscription renewals were missed entirely
  • Technicians didn't know what was coming in—and customers didn't know when bikes were ready

Tune-Up Time: Here's How We Solved It

1

Unified Inventory Management

With Neetrix StoreFront and Stock Management:

Real-time stock sync between online store and physical location
Automatic updates when items are sold in-store or online
Low stock alerts to prevent overselling
Multi-location inventory tracking for warehouses and shop floor
Stock Screenshot

The Result:

No more oversold items, no more angry customers, and staff can focus on selling instead of manual inventory updates.

2

Automated Service Tracking

Using Neetrix Contacts, BackOffice, and Automate:

Complete customer purchase history linked to their profile
Automated reminders for tune-ups, warranty renewals, and maintenance plans
Service booking system with technician scheduling
Automatic SMS/email updates when bikes are ready for collection
Subscription management for ongoing maintenance packages
Warranty Screenshot

The Customer Journey:

1
Purchase bike → Automatically added to customer profile
2
Welcome email sent with care instructions and warranty details
3
Automated reminder 3 months later for first tune-up
4
Easy online booking → Technician gets notified
5
Emails sent when service complete → Customer collects

The Ride Recap

Without Neetrix

  • Stock was out of sync
  • Service records were lost or forgotten
  • Customers were confused and annoyed
  • Staff were overwhelmed by admin

With Neetrix

  • Real-time inventory sync across all channels
  • Complete service history tracked automatically
  • Customers receive timely updates and reminders
  • Staff focus on customer service, not admin

But Wait, There Were More Spokes in the Wheel

While inventory and service were the big headaches, Acme Bike Co. also struggled with:

No CRM

Sales team had no system—leads got lost, follow-ups were missed

Manual Marketing

Email campaigns took 6+ hours to segment and send manually

Fragmented Accounting

Using QuickBooks, Excel, and paper receipts—financial reports took days

Siloed Departments

Sales didn't know about service bookings, service didn't know about sales

Neetrix Brings It All Together

Sales, service, inventory, and communication—in one connected system.

Neetrix Platform Links

Transformation After 8 Months

Growth Illustration

4.9★

Google rating recovered

From 3.2★ to 4.9★, with 150+ new positive reviews

100%

Inventory accuracy

Zero oversold items in 8 months, £25k/month in saved revenue

92%

Time saved on admin

From 15 hours/week to 1 hour/week on data entry

+45%

Revenue growth

£180k additional annual revenue from efficiency gains

850+

Service bookings/month

Up from 320/month—automated reminders drive repeat business

3

Corporate contracts won

£95k in new fleet maintenance contracts secured

Ready to Shift into a Smoother Gear?

If any of this sounds familiar, Neetrix is built for growing, service-driven businesses like yours.

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