On the news today, there was an interesting article regarding the usual doom and gloom for the recession. Whilst some bigger businesses are cutting jobs left and right, there was one positive note from Dominos, the high street pizza delivery company, who has actually been making a considerable increase in turnover infact 10% where others have been dropping a similar amount.
In times when people seem to have less money, or should I say, are more aware of their spending, eating out is definately off the list, and eating in becomes the preferred way to save both time and money. This may partly explain how a company like this may stay so strong in such a climate, but what really made Dominos stick out in comparison to their competitors? According to Dominos, it was their online sales platform that had the most significant impact in the increase in sales.
This is true with many online retailers we speak to. They are finding their online stores increase with people shopping online. I suppose it is obvious that when everyone starts counting the pennies, they'll automatically look for the lowest price tags they can, and that means looking online.
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